OutRide brings the whole family together for a weekend — mom, dad and the kids — giving your brand the time and space to exhibit, demo and genuinely engage. And because every connection is opt-in, the relationship carries on long after the finish line.
Reach → engagement → activation, dashboarded by segment. Honest, POPIA-first.
George proves it; Stellenbosch, KZN & Gauteng scale it. Buy the platform, not one event.
Bikes given, kids reached, trails maintained — transformation & CSI impact, counted.
First movers earn naming rights and category exclusivity across the series. Choose the footprint that fits your brand.
Event naming rights
1 available
Co-branded presence
2 available
Own a discipline
8 available
Zone & activation footprint
4 available
Expo exhibitor stands from R10,000–R35,000 · stand & sampling rights. Whitespace we're built for: telecom (no incumbent in SA cycling), challenger banks, insurers and bakkie brands chasing the validated audience.
The three headline tiers, side by side.
Ideal for: Bank, Insurance, Automotive
Ideal for: Telecoms, Financial services
Per discipline · MTB, Gravel, XCO, DH, Trail, Kids
From R150,000 — take naming rights to a race and its themed zone.
The Forest zone
The Grove zone
The Arena zone
The Arena zone
Kids Adventure Zone
The River District
The Meadow zone
The Bloom zone
Category partners with demo and retail rights on site.
Bikes, components & gear
Wearables, GPS & apps
Apparel & accessories
Camping, adventure & travel
Fuel, hydration & recovery
Coaching, clinics & training
Category partners receive demo and retail rights on site. First movers lock their category across the series.
Lead with a warm non-endemic brand and the charity / CSI story — and lock category position before a rival does.
Start the conversation →
