VanderFax Flower Farm · George · Garden Route   |   November 2027Join the WhatsApp list →
The Expo · Try it. Buy it. Love it.

Top brands.
One weekend.

Demo the latest. Shop the deals.
OutRide Festival exhibitor gazebos and expo crowd
For the public

Every big brand, one weekend

Walk among the best bike & lifestyle brands, test-ride the newest bikes on real Outeniqua terrain, grab show-only deals and meet the people who build your gear.

Demo zonesRide the latest bikes metres from the stands.
Show-only dealsFestival pricing you won't get online.
Meet the makersMechanics, coaches and brand crews on hand.
For brands & exhibitors

A sales channel, not a cost

A weekend at OutRide becomes a year-round connection between your brand and the riders who actually want it.

Step 1

Meet

Riders try your gear and choose to connect — opt-in at your stand, never a forced scan.

Step 2

Match

We help the right riders find you — by discipline, region and town, so it’s relevant both ways.

Step 3

Stay connected

Opted-in riders hear from the brands they like, all year — value, not noise.

Step 4

Reward

Genuinely useful offers reach keen riders — straight to your site or dealer, spam-free.

Permission-based & POPIA-first: opt-in only, lawful basis, easy opt-out — we curate, we don’t blast.

Categories we're looking for

Who should exhibit

From bikes to nutrition to coaching — if it helps riders ride, there's a place for you on the floor.

Equipment

Bikes, components & gear

Technology

Wearables, GPS & apps

Lifestyle

Apparel & accessories

Outdoor

Camping, adventure & travel

Nutrition

Fuel, hydration & recovery

Skills

Coaching, clinics & training

Exhibit at OutRide George

Trade floor, demo rights and qualified footfall in the Garden Route's densest riding corridor. First movers lock category position.

Book a stand →